I respect every brand, they are all wonderful in their own way: I just wish everyone else shared that same view of our Lincoln brand. I couldn't be more proud to own a Lincoln (Ford) product. I am not a person who was ever interested in winning popularity contests ---> understated luxury, luxury that is not IN YOUR FACE all the time, or reminding you that you are too poor to afford it - Lincoln is a reachable luxury marque. I like the fact, for example, that I can buy a Taurus wiper motor for my MKS and it fits the same - that's democratizing luxury. Even a cheap used Mercedes will set an owner back many thousands of dollars in maintenance as the beautiful German car ages so gracefully. Many Cadillac models share NOTHING in common with any other GM brand, such that maintaining said vehicle is now cost prohibitive and "off-limits" to regular folks. No, Ford did not go that route with Lincoln. If you have a few more bucks laying around, and you are willing to spend more for a Lincoln, well you may opt for ultimate luxury in the Black Label, but even then it's not a maintenance nightmare waiting to unfold, it's an upgraded trim and customer experience package.